Rio's Municipal Sustainability Strategy

"Leo Dias is an architect of complex bridges. He draws projects that connect people who would never meet: Organic and natural leaders from Rio's favelas and private companies with a social agenda. Leonardo's innovative bridges sustain the dialogue in the diveded city (Rio)."

- Renato Pereira, Strategies Head, Prole

Services:

  • Sustainability strategy
  • Project co-creation
  • Coalition building / collective impact facilitation

Partners:

  • PROLE
  • Prefecture of Rio de Janeiro

PROJECT OVERVIEW

Context:

Brazil and Rio de Janeiro have a powerful agenda with the Olympic Games 2016 and the World Cup 2014 along with a surge in private investment. There is now a unique opportunity to achieve greater and collective impact through building alliances, PPP - public-private partnership - and project implementation to enhance social, environmental and economic development.

Challenges:

  • Deliver a communication plan within the Olympic Games and World Football Cup frameworks
  • Plan projects to maximize legacy for Rio de Janeiro inhabitants, supporting the communication plan (focused on poor communities and favelas)

Social Technology methodology:

  • Co-creation of projects
  • Network development
  • Grassroots leader empowerment for sustainability
  • Social entrepreneurship 

This initiative is still ongoing.

Achieved Results:

  • Delivering of Communication and Projects planning

Related Projects: Ler é 10_Otávio Júnior