17 International Theatre Festival Castilla y León - Ciudad Rodrigo

 Scenic Arts as a Platform for Social Integration_Brazilian Embassy_FCHB_SESI_FavelaCult_Leonardo Martins Dias
Scenic Arts as a Platform for Social Integration_Brazilian Embassy_FCHB_SESI_FavelaCult_Leonardo Martins Dias

Services

  • Project strategy, co-creation, implementation
  • Coalition building / collective impact facilitation
  • Promotion of the Favelas's positive agenda
  • Representation of Brazil as the responsible for the
    • New Business models through Social Action in deprived areas, also known as the Base of the Pyramid
    • Scenic Arts as a Plataform for Social Integration
  • Selection of plays to bring to Brazilian Theatres
  • Definition of Theatre plays from the Favelas to bring to European Festivals

Main Partners:

  • FavelaCult / Vino & Dendê
  • Brazilian Embassy in Madrid 
  • FCHB Fundación Cultural Hispano Brasileña
  • SESI BahiaServiço Social da Indústria
  • Feria de Teatro de Castilla y León - Ciudad Rodrigo

Main Results:

  • Inclusion of 3 spectacles from Brazilian favelas to be presented in further editions of the Festival in Europe
  • Selection of 3 European spectacles to be presented in Brazil
  • Collaboration in the co-creation process of the Braziian musician Peu Meurray's presentation in the Festival
  • Reinfocement of the partnerships between the Festival, European Companies and Brazil
  • The European Theatre Company 'Baychimo' is presenting its spectacle in Brazil 

Challenge:

This project is still ongoing. The main challenge is to improve social integration:

  • Building trust, enhancing the partnership between European and Brazilian organizations,
  • Raising awareness through the Brazilian Favelas' positive agenda diffusion, what brings positive visibility to the local inhabitants, and
  • Selecting European Companies to present their spectacles in Brazil

Context:

The social integration projects in which we are using culture (music, theatre, literature, audio visual, etc) has a strong impact, on leadership skills such as self esteem, self confidence, communication, while it also develops a more holistic understanding of society within participants. These are leverage points to empower local leaders, who know how to address issues, which affect the world's most deprived areas: education, income generation, housing, health, infraestructure, etc.

In Brazil, the importance of focussing on areas of deprivation is especially acute:

• more than 11.4 million Brazilans live in deprived areas (IBGE - Brazilian statistics institute, 2012)

• practically all the 5,554 municipalities in Brazil have favela settlements (IBGE*, 2012)

• 42% of all the favelas in Rio de Janeiro have no high schools, 72% have no vocational schools and 44% have no adult literacy programmes (CUFA, PPIs and Rede Globo, 2008)

Related Information:

The Theatre Festival & Brazil reinforce the partnership, SALAMANCA RTV, 28/08/2014

Comienza el taller de percusión dirigido por Peu Meurray, SALAMANCA RTV, 28/08/2014

Leonardo Martins Dias on culture, leadership and sustainability, 10/10/2014 - English